Commet To Peer Response Essay Example | Topics and Well Written Essays - 250 words

Commet To Peer Response - Essay Example You also mention that problems with a master brand can spill over into the other house brands. Lenovo has to ensure that to maintain an excellent reputation with customers. This can be achieved by providing superb customer service, quality, reliability, and value. The company’s strategy of being one of the most innovative companies in the industry will help the firm achieve high customer retention. Customer retention is important due to the 80/20 rule. Pareto’s 80/20 rule states that 80% of a company’s sales come from 20% of its customers (Reh, 2012). In the computer industry innovation and efficiency are two critical success factors. The deal Lenovo made with IBM was a great strategy move that will bring synergies to the company. The ability to advertise the laptops using the IBM logo will drive the sales of the company upwards. The company has to have a long term plan in place because the marketing deal with IBM only lasts five